Privacy Policy

1. Introduction

PeakTrailWaypoint ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and online advertising services.

By using our services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our services.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email, phone, address)
• Company information and job title
• Account credentials and preferences
• Payment and billing information
• Communications with our support team

Automatically Collected Information

We automatically collect certain information when you use our services:

• IP address and device information
• Browser type and version
• Usage patterns and service interactions
• Cookies and similar tracking technologies
• Log files and analytics data

Third-Party Information

We may collect information from third-party sources to enhance our lead generation services:

• Publicly available business directories
• Social media platforms (with proper authorization)
• Data partners and service providers
• Marketing and advertising networks

3. How We Use Your Information

We use the collected information for the following purposes:

• Provide and maintain our lead generation services
• Process payments and manage your account
• Communicate with you about our services
• Improve and optimize our service offerings
• Conduct analytics and research
• Comply with legal obligations
• Protect against fraud and security threats
• Personalize your experience

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We may share information with third-party service providers who assist us in operating our business, including:

• Payment processors
• Cloud hosting providers
• Analytics services
• Customer support platforms

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

Legal Requirements

We may disclose information when required by law or to protect our rights, property, or safety, or that of our users or others.

Consent

We may share information with your explicit consent or at your direction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specific retention periods depend on:

• The type of information collected
• The purpose for which it was collected
• Legal and regulatory requirements
• Your account status and preferences

When information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured format
• Restriction: Request limitation of processing of your information
• Objection: Object to certain types of processing
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect information about how you use our services. You can control cookie settings through your browser preferences.

Types of cookies we use:

• Essential cookies for service functionality
• Analytics cookies for usage insights
• Preference cookies for personalization
• Marketing cookies for advertising purposes

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: